Product Strategy & Leadership for Climate Tech

I'm Catherine Bassett—a product leader with 23 years of experience building products people use and teams that ship. For the past several years, I've focused that experience on climate and sustainability, helping green tech companies turn complex, mission-driven problems into products that scale.

I'm currently running product at Carbonfuture, where I lead product strategy for digital trust infrastructure in carbon removal markets. Before that, I was VP of Product at Zolar, building SaaS solutions for the residential solar industry. Earlier in my career, I held product leadership roles at Gorillas and HelloFresh, where I learned how to scale product organizations through rapid growth.

What I bring to the table

I help companies—especially those working on hard, important problems—figure out what to build, how to build it, and how to structure teams that can execute. That usually looks like:

• Sharpening product strategy and roadmaps for complex or emerging markets

• Optimizing growth loops—conversion, retention, expansion

• Restructuring product orgs for scale and clarity

• Coaching founders and early-stage teams toward product-market fit

Some things I've done

At Carbonfuture, I'm leading the transition from platform to infrastructure, building the trust layer that connects carbon removal suppliers with buyers and markets. At Zolar, I introduced SaaS products that transformed how solar installers operate. At Gorillas, I launched a customer app that lifted conversion by 20%. At HelloFresh, my team drove 60% of global conversions through referral optimization. I've also mentored 12+ founding teams through Techstars.

Who I work with

Climate tech and green tech companies navigating product-market fit or scaling challenges. VC-backed startups growing faster than their org structures. Mission-driven teams that need strategic clarity and execution focus.

Let's talk

catherine@cbmomentum.com

Based in Berlin, working globally