Product-Market Fit Workshop for Founders

Most startups don't fail because the team couldn't execute. They fail because they built something nobody wanted—or wanted enough.

Product-market fit isn't a milestone you stumble into. It's something you systematically work toward, and the earlier you get rigorous about it, the less runway you burn figuring it out.

This workshop is a hands-on session for early-stage founders who want to pressure-test their assumptions before they become expensive mistakes.

What we'll cover

• Who your customer actually is (not who you hope they are)

• How to articulate your value proposition in terms that resonate

• Designing lightweight experiments to validate demand

• Knowing what metrics matter—and when you've hit real traction

What you'll leave with

A clearer picture of where you stand, a framework for moving forward, and specific next steps you can act on immediately.

Who this is for

Founders at the early stage—pre-seed through Series A—who are still finding their footing on product-market fit. Especially useful if you're getting polite interest but not real traction, or if you're not sure whether to double down or pivot.

About me

I'm Catherine Bassett—23 years in product, currently at Carbonfuture, previously VP of Product at Zolar and Gorillas. I've mentored 12+ founding teams through Techstars on exactly these questions.